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“In your life, there are going to be constant demands for your time and attention. How are you going to decide which of those demands gets resources? The trap many people fall into is to allocate their time to whoever screams loudest, and their talent to whatever offers them the fastest reward. That’s a dangerous way to build a strategy.”
― Clayton M. Christensen, How Will You Measure Your Life?

“There’s nine times more to gain by elevating positive customers than by eliminating negative ones.”
― Chip Heath, The Power of Moments: Why Certain Moments Have Extraordinary Impact

“The more exacting the challenge, the more rigorous our rituals need to be.”
― Jim Loehr, The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal

“None of that data, however, actually tells you why customers make the choices that they do.”
― Clayton M. Christensen, Competing Against Luck: The Story of Innovation and Customer Choice