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"the failure to understand the effect of regression leads one to overestimate the effectiveness of punishment and to underestimate the effectiveness of reward...by regression alone, therefore, behaviour is most likely to improve after punishment and most likely to deteriorate after reward. Consequently...one is most often rewarded for punishing others and most often punished for rewarding them."

"Decision makers are sometimes better able to imagine the voices of present gossipers and future critics than to hear the hesitant voice of their own doubts."

"You are thinking of your failed marriage entirely from the perspective of the remembering self. A divorce is like a symphony with a screeching sound at the end - the fact that it ended badly does not mean it was all bad."

"a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches...the negative trumps the positive in many ways, and loss aversion is one of many manifestations of a broader negativity dominance."

"We are making an additional investment because we do not want to admit failure. This is an instance of the sunk-cost fallacy."

"...we cannot suppress the powerful intuition that what makes sense in hindsight today was predictable yesterday. The illusion that we understand the past fosters over confidence in our ability to predict the future"

"She says experience has taught her that criticism is more effective than praise. What she doesn't understand is that it's all due to regression to the mean."

"speaking of priming:
The world makes much less sense than you think. The coherence comes mostly from the way your mind works.

They were primed to find flaws, and this is exactly what they found.

I made myself smile and I'm actually feeling better!"