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“When designing for digital mediums, it’s easy to become detached from how design decisions affect the end user. The word “userâ€� itself can be a vehicle for that detachment. When the “userâ€� doesn’t have a face and a name, it becomes a formless concept, blending in with other quantitative metrics and taking on any assumed needs to justify business decisions. It quickly becomes a number on a crowded dashboard, and its reaction to the product is just another metric to consider in an effort to increase revenue.”
― Jonathan Shariat, Tragic Design: The True Impact of Bad Design and How to Fix It

“A good designer should constantly be looking for opportunities to learn from othersâ€� mistakes. Instead of blaming the protagonists, we should try to put ourselves in their shoes and honestly answer these questions: What would lead me to design the same interface they did? What decisions led to this product being approved and shipped? How can I avoid finding myself in a similar position in the future?”
― Jonathan Shariat, Tragic Design: The True Impact of Bad Design and How to Fix It

“Asking if what we are building should even exist is important not only from a philosophical or moral standpoint, but also from a business perspective.”
― Jonathan Shariat, Tragic Design: The Impact of Bad Product Design and How to Fix It

“One in five people admit pilfering items at the checkout, but the results suggest people steal regularly once they realise they can get away with it â€� the majority admitting they first took goods because they couldn’t work the machines.[24”
― Jonathan Shariat, Tragic Design: The Impact of Bad Product Design and How to Fix It

“BAD DESIGN DECISIONS CAN HARM.”
― Jonathan Shariat, Tragic Design: The Impact of Bad Product Design and How to Fix It