ŷ������

“Art is self-centered
Design is user-centered”
― Mario Maruffi

“Writing is like designing. Use the users' language.”
― Mario Maruffi

“A bad UI is like an elephant in a room of blind people.”
― Vineet Raj Kapoor

“A user interface is like a joke. If you have to explain it, it’s not that good”
― Martin Leblanc

“No user testing is the agile way of wasting your development budget.”
― Mario Maruffi

“No usability testing is the agile way of wasting your development budget.”
― Mario Maruffi

“Look deep into your users' problems, and you will design better.”
― Mario Maruffi

“Testing your design assumptions is a good business habit.”
― Mario Maruffi

“Validating your design assumptions is a good business habit.”
― Mario Maruffi

“People don't use a product because of the great design; great design helps them use the product.”
― Viran Dayaratne

“Neoliberalism has, to a great extent, succeeded in replacing in-depth, critical, and independent social science with research funded by corporations to serve corporate interests. We are seeing a sharp decline of independent writers and researchers and a sharp rise of UX (user experience) jobs that are often narrow in scope, and solely focused on understanding users not to create a more informed and critical society, but simply to increase numbers, get users to consume more, and to increase profits for the few at the top.”
― Louis Yako

“Good UI design is like a good joke, it shouldn’t need an explanation.”
― Rahul Raman, Pixel Land: A detailed guide on how to design a functional User Interface, even your grandma could use it!

“A UI designer's superpower is the ability to make a button look like it's been pressed without actually pressing it.”
― Rahul Raman, Pixel Land: A detailed guide on how to design a functional User Interface, even your grandma could use it!

“A well-designed interface is like a good bartender, always there to serve you up something easy to use.”
― Rahul Raman, Pixel Land: A detailed guide on how to design a functional User Interface, even your grandma could use it!

“If you want a user to understand your digital product, you must first understand the user.”
― Mario Maruffi

“‍User research can save your development budget.”
― Mario Maruffi

“Research to understand. Understand to solve.”
― Mario Maruffi

“When you design a product or service, you can guess or you can user research.”
― Mario Maruffi, 2021, LinkedIn

“minimise choices when response time is critical to decrease decision time”
― Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services

“Once upon a time, in the glory days of the early internet, when UX wasn’t even an afterthought, websites were clunky, confusing and about as user-friendly as a cactus. Have any of you ever seen those fonts or animated gifs from the early inter- net? A sight to be seen.”
― Adrian Bilan, Confident UX: The Essential Skills for User Experience Design

“Good design schools teach business; good business schools teach design.”
― Srikanth Kalakonda

“User experience is an organization-wide shared responsibility.”
― Srikanth Kalakonda

“Design is culture; designers lead.”
― Srikanth Kalakonda

“Fall in love with users; not your design.”
― Srikanth Kalakonda

“Designers need to know only two things. How to design and what to design.”
― Srikanth Kalakonda

“A design leader's job is twofold. To lead design, and design leaders.”
― Srikanth Kalakonda

“Good design is less design.”
― Srikanth Kalakonda

“UX is people.”
― Srikanth Kalakonda

“Good design is purpose driven, our planet considered, and human centred.”
― Srikanth Kalakonda

“Good design speaks to the conscious mind, but great design taps into the subconscious, guiding behavior without the user even realizing it.”
― Darshana Bamania