Al Ries (Author of The 22 Immutable Laws of Marketing)

Al Ries鈥檚 Followers (370)

Al Ries

Born

in Indianapolis, Indiana, The United States

November 14, 1926

Died

October 07, 2022

Website

Genre

Business

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Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. ...more

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Average rating: 4.02 · 48,588 ratings · 2,197 reviews · 53 distinct works 鈥� Similar authors

	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Jack Trout 4.05 avg rating — 21,905 ratings — published 1993 — 58 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Positioning: The Battle for Your Mind by Al Ries, Jack Trout, Philip Kotler (Foreword) 4.03 avg rating — 18,134 ratings — published 1980 — 79 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Warfare by Al Ries, Jack Trout 4.10 avg rating — 1,750 ratings — published 1986 — 51 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Fall of Advertising & the Rise of PR by Al Ries, Laura Ries 3.73 avg rating — 865 ratings — published 2002 — 29 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Focus: The Future of Your Company Depends on It 4.02 avg rating — 774 ratings — published 1996 — 23 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands by Al Ries, Laura Ries 3.71 avg rating — 429 ratings — 24 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The 11 Immutable Laws of Internet Branding by Al Ries, Laura Ries 3.28 avg rating — 257 ratings — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bottom-Up Marketing by Al Ries, Jack Trout 3.92 avg rating — 179 ratings — published 1988 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It by Al Ries, Laura Ries 4.04 avg rating — 141 ratings — published 2009 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The 22 Immutable Laws of Branding & The 11 Immutable Laws of Internet Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries, Laura Ries, David Drummond (Reading) 3.77 avg rating — 146 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Al Ries (?)

“Marketing is a battle of perceptions, not products.”
― Al Ries, The 22 Immutable Laws of Marketing

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“The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.”
― Al Ries, The 22 Immutable Laws of Marketing

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“The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.”
― Al Reis, Positioning: The Battle for Your Mind

tags: positioning

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Al Ries鈥檚 Followers (370)

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