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“There are many good seeds in you. Therefore you must avoid every bad soil in the world.”
― Israelmore Ayivor

“Approaches to differentiating can take many forms: design or brand image, technology, features, customer service, dealer network, or other dimensions.”
― Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors

“The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.”
― Al Reis, Positioning: The Battle for Your Mind

“In a competitive crowded world market, it's the well positioned brands that Stands Out!”
― Bernard Kelvin Clive

“Knowledge is not King. Knowing where knowledge lay is.....”
― Samuel R. Young Jr.

“We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes, we can look anything up on Google but who has the time? Can we trust that the information comes from a trustworthy source? Your experience has given you a deep knowing of your subject matter. You have insights and ideas that others may not figure out on their own. You are holding a roadmap that has great value to someone. What has been stopping you from sharing your knowledge? Perhaps you have been afraid to put yourself out there because of a fear of rejection? Let me get straight to the point. Get over it right now! Ponder the following quote for a moment and then move on with the decision to write rather than not to write, because not to write is not “to beâ€�. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be heard. You are already an expert. Accept it.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?”
― Crystal Black Davis

“Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.”
― W. Chan Kim

“Research is the GPS to discovery.”
― Steven Magee

“As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; “that business minded people can meet there easily!" Your dream must be situated where they can meet people!”
― Israelmore Ayivor, The Great Hand Book of Quotes

“Positioning in pursuit of your purpose is critical to your success in life. Remember, great strikers are found in the proximity of the penalty box. That is strategic positioning.”
― Oscar Bimpong

“Talent is great but being in the right place at the right time is better.”
― Endale Edith

“5G wireless radiation is degrading the Global Positioning System (GPS) signal that is critical to national security.”
― Steven Magee

“If you are # 2 nobody knows you & hence nobody cares about you because most industries in the world are winner takes all industries . They are happy buying products from # 1 . They don’t have time to bother about who is # 2”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“Even scientific articles contributed to defining a woman's place.

It wasn't just by happenstance that when Dorothy was photographed with David Bodian for Time magazine at the conference where they announced their independently made discovery, the photographer positioned Dorothy to look like she was a secretary taking dictation from Bodian. Although she'd unofficial made "their" discovery years before he did.”
― Lynn Cullen, The Woman With the Cure

“Personality makes a dent in our memory because, in a world of too much, too in-your-face, too quickly, only the remarkable is remembered.”
― Laura Busche, Brand Psychology

“Position your brand as the product that excites your potential clients, making them feel like their search for a solution is finally over.”
― Junaid Raza

“Simplicity is not as attractive as complexity.”
― Al Ries, Jack Trout