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An Easy Way to Promote Your Book: Å·±¦ÓéÀÖ Giveaways
Posted by Mimi on November 1, 2019Whether you want to break out your debut book, keep the momentum going with your latest release, or rekindle interest in an older title, Å·±¦ÓéÀÖ Giveaways is here to help. Authors and publishers use Å·±¦ÓéÀÖ Giveaways as a creative way to promote their books to potentially millions of readers, add an element of excitement to their marketing, and help readers introduce their books to friends.
We designed Å·±¦ÓéÀÖ Giveaways to deliver several marketing benefits to authors:
Help build your audience and discovery of your book:
- Giveaways are shown in the popular Giveaways section of Å·±¦ÓéÀÖ, where readers can discover new books.
- Your giveaway is prominently displayed on your book page on Å·±¦ÓéÀÖ to help your title gain more entries to your giveaway and keep building the audience for your book.
- Your followers on Å·±¦ÓéÀÖ and anyone who has already added the book to their Want-to-Read list automatically get notified about your giveaway.

- Everyone who enters your giveaway automatically has the book added to their Want-to-Read list on Å·±¦ÓéÀÖ. This builds an audience of people interested in your book on Å·±¦ÓéÀÖ and provides opportunities to engage with them in the future, e.g. when the book goes on sale, if you share Kindle notes and highlights about your book, etc.
Help drive reader-to-reader discovery:
- Learning about a book through a friend is one of the most powerful forms of discovery. Every time a Å·±¦ÓéÀÖ member enters your giveaway and your book is added to their Want-to-Read list, an update is shared in the newsfeed of that person’s friends and followers, introducing your book to even more people.

- About eight weeks after your Giveaway ends, winners receive an email from Å·±¦ÓéÀÖ to remind them to rate and review your book. This will help other readers discover and decide to read your book too.
Choice of format - print or Kindle ebooks:
- You can offer up to 100 copies (either print book or Kindle ebook) in a Å·±¦ÓéÀÖ giveaway.
- Print books are often preferred by winners who like to post a photo of the book in social media. You are also able to include a personal note and signature in your print book for additional excitement around your giveaway. Authors and publishers are responsible for the cost of the books and mailing them to winners.
- With our Kindle Ebook Giveaways option, you no longer have to spend time and money mailing books to winners as Å·±¦ÓéÀÖ handles the distribution for you. Another benefit is that winners immediately receive the book upon winning the giveaway, allowing them to start reading (and talking about) the book much sooner. This option requires a account.
- PRO TIP: The Kindle ebooks are included in the giveaways listing price (there is no additional cost to you)Ìýso you may want to choose 100 copies to get the book into the hands of as many readers as possible.
All of the above benefits are included in the Standard package which costs $119 (either Kindle ebook or print book). The Å·±¦ÓéÀÖ Giveaways program is open to your choice of U.S. and/or Canada residents.
EXTRA BENEFITS IN OUR PREMIUM PACKAGE
The Premium package gives you even more chances to personally connect with readers. For $599, in addition to all the benefits of the Standard package, you receive:
- Exclusive “Featured� placement on the highly-trafficked Giveaways homepage with millions of visitors each month, helping to give your giveaway significantly more visibility and potentially more entrants.
- A message written by you to readers who entered but didn’t win, giving you the opportunity to connect directly with readers interested in your book and potentially convert their interest into purchase.
- PRO TIP: Consider a limited time offer for your book immediately after your giveaway ends as a thank you to those who entered and a reason to buy now.
Get started with your Å·±¦ÓéÀÖ Giveaway. Click here to learn more.
BONUS TIPS TO GET MORE OUT OF THE GOODREADS GIVEAWAY PROGRAM
To help you get the most out of your giveaway, here are five tips:
1. Maximize the exposure for your book by running the giveaway for 30 days.
Since the goal of your giveaway is to gain as much awareness as possible, take advantage of all the time your book can be shown to potential readers.
2. Get the word out about your giveaway.
Don’t forget to promote the giveaway yourself! It gives you a fun reason to talk about your book again. Share the link to your giveaway on your website, via your newsletter, and your social media accounts. Link to your giveaway at the end of any excerpts you create online. Just before the giveaway ends, promote the giveaway again so people don’t miss their chance to win.
3. Run multiple giveaways in advance of publication.
If you have budget, a series of giveaways can fuel continuous buzz for your book, building readersâ€� anticipation. Many authors and publishers start running giveaways over six months in advance of publication. With each giveaway, you may grow the number of readers invested in your book launch. It also helps to keep your book top of mind among readers as Å·±¦ÓéÀÖ emails those who entered previous giveaways, letting them know about the next one.
4. Giveaways aren't just for new books.
A giveaway for an older book can be run anytime to rekindle interest in an older title or be used to cross promote your next book. It can also re-engage the audience you have already built to start reading your book.
5. Craft your giveaway description based on reader feedback.
You have around 150 characters to hook people in. That’s the amount of copy shown for each giveaway on the page listing current giveaways. But you’re a writer and we think you’re up to the challenge! Think about the words that will prove irresistible to readers and drive them to click “view details� to learn more about your book. If this is your first giveaway, study the descriptions and reviews of similar books and see what piques customers� interest.
PRO TIP: Look at how people who have read and reviewed your book already are describing your book and use that as your guide when writing your description and choosing the genre.
6. Complete your bio on Å·±¦ÓéÀÖ.
The first few lines of your bio get pulled onto the unique landing page for your giveaway, along with a “Follow Authorâ€� button to allow readers to stay up-to-date on your activity on Å·±¦ÓéÀÖ. We recommend making your bio personal and friendly, while drawing attention to any previous success. For inspiration, see Lauren Blakely, Mike Omer, and William P Young.
Do you have more tips for giveaways? Please share your tips in the comments!
Ìý
Comments Showing 1-50 of 170 (170 new)
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E.A.
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Nov 04, 2019 07:40AM

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Carole Price

Patricia Campbell


Sadly, Amazon has discontinued giveaways I'm told.


We understand that the current price of giveaways may not be affordable to all authors right now, so it's important to inform all those interested that we have several other free features for Å·±¦ÓéÀÖ Authors, including Ask the Author, which allows you to answer questions from your fans and readers, posting excerpts of upcoming publications on your author blog, and sharing your list of favorite books and recent reads with your fans. I understand that these features don't replace giveaways for you, but hope you will take advantage of the many other ways to connect with readers on Å·±¦ÓéÀÖ.

I've been using social media groups for giveaway contests which require contest entrants to register for the giveaway by e-mail and after a given number of participants enter I use a random number generator to select the winners. Everyone likes a fun contest that offers a free prize. I've also created a Facebook Group, "Authors, Readers and Movie Fans" and post information about my titles from time to time along with the Amazon link to the specific title. Authors that become part of the group may also share information about their latest work as well. The group is fairly new, but growing. I hope to continue the group growth during the holidays with special offers centered around my ten titles.


Thanks for the explanation, but I'm not buying it. No one asked for a Giveaway option that would cost an exorbitant amount of money with no significant benefit. Why not continue to offer the no-cost Giveaway to small presses, a Giveaway that would not include whatever benefits you say go with Giveaways at the higher cost? As a small press publisher of poetry books, I cannot afford the high cost of your Giveaways now.

I've been using social media groups for giveaway contests which require contest entr..."
Facebook is a good alternative in that you can do a Giveaway for free and get fairly good exposure.

Hi E.A., apologies for not addressing your comment sooner. Whether you're purchasing the Standard ($119) or Premium ($599) Kindle Book Giveaway package, the costs of distribution to winners is included in the giveaway's price. There's no additional costs to the author!
I hope this information helps.
(This comment was edited for clarity)

If this is true, why wouldn't everyone sign up to give away ebooks? For example, most of my ebooks sell for $3.50. If I gave away 100 ebooks and Å·±¦ÓéÀÖ pays for them, the cost to you would be $350 yet you're only charging me $199 for the standard package. Please clarify. Thanks.../Ernie

Hi E.A., sorry my previous message wasn't clear! It's a giveaway, so as the author you're giving the books away at no charge to the lucky winners â€� they aren't being purchased. In the Kindle Book Giveaway, the cost and time it takes to distribute the books to winners is all taken care of by Å·±¦ÓéÀÖ â€� this is the 'book cost' we're referring to.
(I've gone ahead and edited my previous comment slightly for clarity)
Does that help to clarify?


/blog/show/1...
answers everything, except, er, it doesn't.
It is verging on useless, as no allowance has been made for the fact that unknown authors are, yes, UNKNOWN, and it is a means of GETTING KNOWN that they require. Namely, affordable advertising.
'Giveaways' are mentioned, as is the fact that they are only available in the USA and Canada. Absolutely wonderful for all of us that don't live in the USA and Canada! And just look at the cost. This cannot be described as affordable.
'Ask the author' is mentioned, as is 'authors personal blog'. Both may be useful for authors who are known and so have readers flooding to their pages. But most Indies are NOT KNOWN. Å·±¦ÓéÀÖ appears to have completely forgotten that an author has to be discovered BEFORE readers start asking them questions or looking at their blog. What an Indie author needs is a route to being discovered. This is where advertising comes in - to drive readers who don't know an author to their pages.
And for goodness sake Å·±¦ÓéÀÖ, read the comments on the above thread and take note of them. Don't just sit there and assume you are right and everyone else is wrong and make excuses.

Honestly speaking, I have not seen much change after the Giveaway; I am not sure if it is fulfilling the purpose of taking me from the Unknown to the Known. I am kind of disappointed with the results.
Ìý

Hi Shaun. Are you finding that giveaway winners are leaving honest and meaningful reviews on Amazon? I realize that this isn't explicit in a giveaway but wonder if Å·±¦ÓéÀÖ has any data on the reach extending to reviews. Thank you sir.

Under the old Amazon ebook giveaway program, I had to buy the books I wanted to give away. So, at 99 cents, I spent $99 (+tax) to give away 100 of them.
Under this program, I'm spending $119 to distribute 100 ebooks. So, to me, it looks like I'm really only paying about $20 for the service. Under the old Amazon system, I would have had to buy the books anyway.
Yes, truly free is where I email a mobi to someone and they side load it on their Kindle. Or, I can run a KU book free 5 days every three months and let people know about it.
But in terms of giving away something on Amazon, using the Amazon distribution system, this is priced about the same as it always was. And my extra $20 is buying some good exposure on Å·±¦ÓéÀÖ, IMHO.

Why can't people THINK before making changes?

Hi, EA. I have run a few goodreads giveaways, and love them. Since you will give kindle versions away (for free) and goodreads/amazon does all of the work for you, they have a fee of $119. And yes, in theory you will be giving up what you could make on the book should copies sell. Technically you are not "paying" per book. It is a giveaway, and therefore no money will come to you....but this is a phenomenal way to gain new readership. : )

I guess I'm still confused as to how Å·±¦ÓéÀÖ gets the "free" copies of my Kindle book to distribute to the winners. The cost of the books is $3.50 each and I will sometimes drop the price to 99 cents during a promotion. How would Å·±¦ÓéÀÖ get them without it costing them anything?
I used to run Å·±¦ÓéÀÖ Giveaways for paperback copies (ebooks weren't an option back then) of my books before Å·±¦ÓéÀÖ raised the price and I did find them a good way to promote my books. Now, I don't see the value.



Hi Karen, I'm glad to help. It would be $119 total. I hope this clarifies it for you but feel free to ask any other questions.


Mimi, given that those not living in the USA or Canada cannot access giveaway, what do you recommend as a substitute now that Å·±¦ÓéÀÖ has removed its adverting facility?

Sweepstakes are games of chance where winners are selected at random and don’t have to have any particular knowledge or skill � just good luck. OTOH, contests are games of skill - winners are determined based on some type of skill, knowledge or other attribute that they possess.
Virtually every state has a law that prohibits illegal gambling, which is what sweepstakes (random give-away) are usually considered. Because there is no or little chance in a contest, it is likely free from anti-gambling laws but requires higher overhead to administer.
Because Canadian and US legal systems are so similar (and probably the largest markets), it makes sense for Å·±¦ÓéÀÖ to offer their service there first.
I'm sure this is little consolation to others (and myself) but there is a direct cost to Å·±¦ÓéÀÖ to offer a give-away promotional service and while I'd like to see it cheaper, I do understand why they've switched from doing it for free.

There is a key requirement for Kindle giveaways - MUST BE ENROLLED IN KDP. I am not. My publisher distributes my book through Ingram. Therefore I interpret this as ebook giveaways are not available to anyone not doing business directly with Amazon. Also - the comment about sweepstakes makes no sense. I did two giveaways prior to the imposition of cost - all three of my winners were from the UK, and I did pay for international shipping. I want to run a giveaway - but a US and Canada only market is smaller, and cost-to-benefit ratio is uncertain.

Hi Katrina - I'm in a bit of the same boat vis-Ã -vis Kindle as my ebooks are through Comixology which is sorta-kinda Kindle now that Amazon has taken them over, but not really so I don't think they qualify either (but I could be wrong). My paperbacks are through Ingram but appear to be available for a give-away (but I've not drilled that far down yet.)
I've been online since the early 1980s and have been able to watch this internet monster take over the world (I'm a systems analyst). In quite a few cases big tech has done things ("move fast and break things" mentality) that are questionable only to later be pulled in line under threat of legal action. Over the past year or so various nation-states have been suing big-tech to force them to comply with laws, which Å·±¦ÓéÀÖ previous give-aways don't appear to be as far as I can tell.
I've been selling on Amazon since 2005 and can say for fact that Amazon suffers a "silo" problem. This is when they have various divisions that are developed in isolation of the whole causing issues with integration. This is likely playing into why some things work and others don't, but can't say for sure.
While I don't work for Amazon and have no inside track, my best guess is that Å·±¦ÓéÀÖ did the give-aways before fully understanding the legal ramifications and the policy changes discussed here are the result of reconsideration in light of tightening legal environments.
I do agree with others that there needs to be some disclosure regarding how the give-aways are handled. Traditional media needs to show audited circulation numbers and etc. to sell their demographic to advertisers and I suspect some time down the road lawmakers will be required to force new media to fall in line with traditional generally-accepted advertising practices.
It sucks but I must say that being an indie publisher in 2019 is light-years ahead of where things were in 1990. Paying for services, like management of a give-away which is extremely expensive from a legal POV if you do it yourself, is a small price to pay for the market access we now have.



Hi Shannon 🙂� there's two ways you can do this:
Option 1) Setup three separate Kindle giveaways each with their own unique ASINs and run all three simultaneously. This would cost $119 x 3 = $357 and, assuming you've selected maximum amount of copies to giveaway, 100 of each book in the series (300 total) would be up for grabs. As giveaway winners are selected randomly, it's very unlikely the same winner will win all three books in the series. If that is your intention, the option below may be a better fit for you.
Option 2) If you have a 3-in-one boxset published (Here's an example) you can list one giveaway at $119 using the boxset ASIN at max 100 copies up for grabs, and each winner would receive the boxset (i.e. all three books in the series).
I hope this helps!



L. Enjara


Couldn't agree more Christine. However, Amazon have been doing a very similar thing with book reviews for ages.
US readers may not appreciate that reviews that are not posted on amazon.com don't show up on amazon.com or any other amazon site except the one on which they are posted. Amazon pretend they are trying to sell books worldwide, but they steadfastly refuse to post reviews worldwide. They could easily do this. Just look at the booking.com model where reviews of hotels, etc., contain those from countries all over; one from Germany and written in German, sits alongside those from the US written in American, those from Italy written in Italian and those from the UK written in English. It could easily be done, but Amazon doesn't wish to do it, and one can only assume doesn't wish to benefit from the extra sales that this would generate.
I also agree with Maetreyii vis-a-vis the cost of this, especially when, as Lawrence points out, the gain - if one wishes to call it that! - is so minimal. What is the point of paying $120 so those who don't wish to pay can have a free book? If there was some form of guarantee that they would actually leave a review, or purchase futher copies, fine. But there is nothing.
This is as it says; a giveaway - from the author to both readers and Å·±¦ÓéÀÖ/Amazon.


if you have ever been involved in a free deal on amazon, you would know there is one very BIG FACT and Stuart has just highlighted it. Namely, free handouts do not get you reviews. I have not had 2700 downloads in a day, but have had over 500 on several occasions, and not a single review from any of them.
I would be a whole lot more in favour of this if Å·±¦ÓéÀÖ charged according to how many reviews one got i.e. on a no win, no fee basis, that would show their faith in this as a marketing method, but oh no, they don't. As it stands, Å·±¦ÓéÀÖ will get their $120, the reader will get a free book and the author will get nothing.
Happy Christmas everyone!

if you have ever been involved in a free deal on amazon, you would know there is one very BIG FACT and Stuart has just highlighted it. Namely, free handouts do not get you reviews. I ..."
Leslie wrote: "Sorry John,
if you have ever been involved in a free deal on amazon, you would know there is one very BIG FACT and Stuart has just highlighted it. Namely, free handouts do not get you reviews. I ..."
Oh, dear! I definitely am looking into doing a giveaway once I can afford it. I can only hope there is a sound benefit in doing so.
Thanks for the feedback.




Hi, Shaun.
When are ebooks delivered when an ebook giveaway ends prior to the publication date? Are the ebooks delivered as soon as the giveaway ends (assuming the final ebook has already been uploaded to KDP), or are they delivered on the publication date down the line?
This makes a difference with respect to whether advance reviews are possible as a result of a giveaway.

if you have ever been involved in a free deal on amazon, you would know there is one very BIG FACT and Stuart has just highlighted it. Namely, free handouts do not get ..."
Alicia wrote: "Shaun wrote: "Hi all, after a huge amount of research we found the marketing value of the giveaways feature underappreciated whilst they were offered at no charge. At the same time, authors and pub..."
Roland wrote: "The Fiery Eye Beast: Rolling Calf By Roland Brown a thrilling evocative piece with poems created base on experience."
So, I have some questions. I'm currently doing a give-away and data reports more queries than the number offered. I get that a random draw selects those who receive the free-be sample; 1) am I notified of who receives those, and 2) can I learn of those requesting sample but not selected so that I may offer an incentive for them to consider a discounted purchase? please advise. thank you. wsh