Oscar Romero answers â€œThis book was originally published in the...â€� â€� Influence Q&A

K. E. Creighton asked this question about Influence: The Psychology of Persuasion:

This book was originally published in the 1980s. Is there follow-up research on this topic (influence)? The book ends by eluding to how technology (the personal computer) is pushing us to make decisions even faster. Is there newer research about how computers and (more importantly) social media applications are used in influencing us; how is technology used to influence us, by exploiters and non-exploiters alike?

Oscar Romero Although I haven't finished the book yet-- I can really see how it is that nowadays with the internet--this influence can only spread. Not only internâ€¦m´Ç°ù±ðAlthough I haven't finished the book yet-- I can really see how it is that nowadays with the internet--this influence can only spread. Not only internet, but social media. The results are amazing! We really never know how much we are taking from all over...just people wanting our attention--some of them just looking to sell us something or simply finding other souls that are in agreement with you.

That is a strong incentive for me---if I could find a better way to drive my students toward some lofty goals--in which they (and us--as they are part of us) will be better off if they do.(less)

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