Å·±¦ÓéÀÖ

“Organizational structure and management style are those two factors that we always forget to analyze when the performance of our businesses goes down.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Maintaining a healthy balance of analytics, strategy and creativity is very important as they’re all equally important.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“A discontent employee means not getting the results 100% and the loss of a company advocate as well.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“When it comes to riding a trend for business growth, there are three important steps that we should always remember: data analysis, trend identification, and fast and effective decision making.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Without solid insights gained through market research, any kind of marketing you do is
like throwing your pamphlets at Times Square and hoping somebody will pick them up,
read them, become interested, and get the product. That happensâ€� just not so often.”
― Pooja Agnihotri, Market Research Like a Pro

“Break down your problem as much as you can, but don’t do it on the basis of your guesses. If you don’t know exactly what is wrong, use market research to break down your problem further and further until you reach the very point of your trouble.”
― Pooja Agnihotri, Market Research Like a Pro

“There is no better tool to bring you closer to your competitors than market research. So, keep your friends close and your competitors even closer with the help of market research.”
― Pooja Agnihotri, Market Research Like a Pro

“Market research gives you enough time to learn from your competitorsâ€� mistakes, take inspiration from their strengths, and exploit their weaknesses.”
― Pooja Agnihotri, Market Research Like a Pro

“Good market research would have made you aware of the real picture at the right time, and maybe you would have been able to write a different future because of that.”
― Pooja Agnihotri, Market Research Like a Pro

“Let market research be a permanent, ongoing part of your business strategy.”
― Pooja Agnihotri, Market Research Like a Pro

“You don’t have to wait until you have a heart attack to understand the importance of a healthy lifestyle.”
― Pooja Agnihotri, Market Research Like a Pro

“If you have no idea whether the problem is with your product, price, or something else, then it’s a good idea to start with a little research. It’s going to help you understand what the main problem is, or why people are not buying more of your products.”
― Pooja Agnihotri, Market Research Like a Pro

“We abolished every order blank and every form of statistics that did not directly aid in the production of a car. We had been collecting tons of statistics because they were interesting. But statistics will not construct automobiles—so out they went.”
― Henry Ford, My Life And Work

“A good metric is a ratio or a rate. Accountants and financial analysts have several ratios they look at to understand, at a glance, the fundamental health of a company. You need some, too.
There are several reasons ratios tend to be the best metrics:
� Ratios are easier to act on. Think about driving a car. Distance traveled is informational. But speed—distance per hour—is something you can act on, because it tells you about your current state, and whether you need to go faster or slower to get to your destination on time.
� Ratios are inherently comparative. If you compare a daily metric to the same metric over a month, you’ll see whether you’re looking at a sudden spike or a long-term trend. In a car, speed is one metric, but speed right now over average speed this hour shows you a lot about whether you’re accelerating or slowing down.
â€� Ratios are also good for comparing factors that are somehow opposed, or for which there’s an inherent tension. In a car, this might be distance covered divided by traffic tickets. The faster you drive, the more distance you cover—but the more tickets you get. This ratio might suggest whether or not you should be breaking the speed limit.”
― Alistair Croll, Lean Analytics: Use Data to Build a Better Startup Faster

“Predictions have an expiry date. Action is needed before predictions expire.”
― Shitalkumar R Sukhdeve, Step up for Leadership in Enterprise Data Science & Artificial Intelligence with Big Data : Illustrations with R & Python

“When working with data, I discover what I really want to say.”
― Damian Mingle

“Because if analytics are people, as I stated early on, it stands to reason that transactions are relationships.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“I’m not here to say that analytics are bad. I’m here to say that analytics are human. Or at least, they represent the real needs and genuine interests of actual human beings; they’re proxies for people. And as such, we are honor bound to be respectful with them, to consider them with nuance and care, to let them guide us toward creating experiences of delight or at least outcomes that fulfill mutual needs, not to use them, manipulate them, and exploit them.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“Analytics are people. And relevance, in terms of offering targeted messages and experiences, is a form of showing respect for your customer’s time and interests. So is discretion regarding their privacy.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“What gets tracked, gets measured
What gets measured, gets managed
What gets managed, is improved.”
― Eddie Gear

“Tools in my Cart,
Analytics is an Art.
Story with a twist'
Became an Artist.”
― Jitesh Nair

“Businesses should free themselves from dogma, especially when leveraging data to build a business. No one got very far living out other people’s thinking.”
― Damian Mingle

“Deity does not create data and then bestow it upon mankind. All data is man-made. Somebody, at some point, decided what data to collect, how to organize it, how to present it, and how to infer meaning from it—and it embeds all kinds of false rigor into the process. Data has the same agenda as the person who created it, wittingly or unwittingly. For all the time that senior leaders spend analyzing data, they should be making equal investments to determine what data should be created in the first place.”
― Clayton M. Christensen, Competing Against Luck

“Don't just think "mobile first". Think "search first", and invest in instrumenting search metrics on your website and within your product to see what users are looking for and what they are not able to find.”
― Alistair Croll, Lean Analytics: Use Data to Build a Better Startup Faster

“Analytics can’t replace Judgment! Let judgement, personal involvement, learning, gut instinct, and inspiration be your guides, not simply numbers.”
― Ted Rubin

“Analytics is the GPS of your business. You are still driving, and must use good judgment.”
― Ted Rubin

“Analytics will not replace decision-makers, but decision-makers who use analytics will replace those who do not.”
― Akshat Paul, Serverless Web Applications with AWS Amplify: Build Full-Stack Serverless Applications Using Amazon Web Services

“Context makes analytics actionable.”
― Harjeet Khanduja, HR Mastermind

“Analytics is not a static business.”
― Harjeet Khanduja, HR Mastermind

“Analytics helps when we know what to monitor.”
― Harjeet Khanduja, The Storytelling Leader and other stories