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“Selecting the right measure and measuring things right are both art and science. And KPIs influence management behavior as well as business culture.”
― Pearl Zhu, CIO Master: Unleash the Digital Potential of It

“Strategic-operational KPIs alignment gives the organization a powerful tool to use when implementing change.”
― Pearl Zhu, Performance Master: Take a Holistic Approach to Unlock Digital Performance

“A good metric is a ratio or a rate. Accountants and financial analysts have several ratios they look at to understand, at a glance, the fundamental health of a company. You need some, too.
There are several reasons ratios tend to be the best metrics:
鈥� Ratios are easier to act on. Think about driving a car. Distance traveled is informational. But speed鈥攄istance per hour鈥攊s something you can act on, because it tells you about your current state, and whether you need to go faster or slower to get to your destination on time.
鈥� Ratios are inherently comparative. If you compare a daily metric to the same metric over a month, you鈥檒l see whether you鈥檙e looking at a sudden spike or a long-term trend. In a car, speed is one metric, but speed right now over average speed this hour shows you a lot about whether you鈥檙e accelerating or slowing down.
鈥� Ratios are also good for comparing factors that are somehow opposed, or for which there鈥檚 an inherent tension. In a car, this might be distance covered divided by traffic tickets. The faster you drive, the more distance you cover鈥攂ut the more tickets you get. This ratio might suggest whether or not you should be breaking the speed limit.”
― Alistair Croll, Lean Analytics: Use Data to Build a Better Startup Faster

“The use of KPIs is meant to improve and transform the organizational performance.”
― Pearl Zhu, Performance Master: Take a Holistic Approach to Unlock Digital Performance

“Broadly speaking, the KPIs of the organization needs to be the KPIs of the IT function.”
― Pearl Zhu, Performance Master: Take a Holistic Approach to Unlock Digital Performance

“Corporation performance Management is all about managing performance by that data (KPIs) which really matters.”
― Pearl Zhu, Performance Master: Take a Holistic Approach to Unlock Digital Performance

“Don't just think "mobile first". Think "search first", and invest in instrumenting search metrics on your website and within your product to see what users are looking for and what they are not able to find.”
― Alistair Croll, Lean Analytics: Use Data to Build a Better Startup Faster