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“Increase your negotiation power is by improving your walk-away alternative. An attractive BATNA is a strong argument with which to persuade the other side of the need to offer more.”
― Roger Fisher, Getting to Yes: Negotiating Agreement Without Giving In

“Having a good BATNA can help you negotiate on the merits. You can convert such resources as you have into effective negotiating power by developing and improving your BATNA. Apply knowledge, time, money, people, connections, and wits into devising the best solution for you independent of the other side’s assent. The more easily and happily you can walk away from a negotiation, the greater your capacity to affect its outcome.”
― Roger Fisher, Getting to Yes: Negotiating Agreement Without Giving In

“An analysis of your BATNA is critical because it allows you to calculate your reservation value (RV), or your walk-away point in the current negotiation.”
― Deepak Malhotra, Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond