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“Annie used to have a funny theory: we all have a Year Zero around which the calendars of our lives pivot. At some point you meet someone, and they become so important, so metamorphic, that ten, twenty, sixty-five years down the line you look back and realize that you could split your existence in two. Before they showed (BCE), and your Common Era. Your very own Gregorian calendar.”
― Ali Hazelwood, Love on the Brain

“He [Steve Ross] said he used to have the same prejudices against the game as most Americans: It was too slow, too "foreign," too difficult to understand what was really going on. But once he started watching the game, and had some friends explain it to him, he realized how fascinating soccer could be. He believed that it just needed the right conditions to thrive. In other words, he saw soccer like an entrepreneur, which of course was exactly what he was, and an excellent one at that. He spotted an unmet need, an undervalued asset, and made it his personal mission to make it succeed, come hell or high water. After the Cosmos struggled through its first few seasons, switching stadiums every so often and failing to generate much buzz, Steve purchased the team from its original investors for the grand price of one dollar. And then, for no good reason other than his own passion and drive, Steve decided to throw the entire commercial and marketing weight of Warner Communications behind the team. He would not only make the Cosmos a winner, but bring a "new" spectator sport to the American public.”
― ±Ê±ð±ôé, Why Soccer Matters: A Look at More Than Sixty Years of International Soccer