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“Everything including your branding has to reinforce your message about your product.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“The difference between short-term benefits and long-term benefits are like building a nice office versus building a brand like Coca Cola.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Sound an alarm! Advertising, not deals, builds brands.”
― David Ogilvy, The Unpublished David Ogilvy

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― John Hegarty, Hegarty on Advertising

“It's your duty to build your brand daily not in a day”
― Bernard Kelvin Clive

“Brands that have tribe thrive”
― Bernard Kelvin Clive

“Trust is that tiny thread that holds your brand together.”
― Bernard Kelvin Clive

“In our new paradigm, your business must make people feel. The people who need to feel good about your brand are your customers, and your job is to make them happy. Customers are happy when they feel you understand their needs and are willing to sacrifice to make sure they’re met. This sacrifice can manifest itself in many forms—from working extra-hard to provide the goods or services you promised, or going above and beyond to fix something that went wrong. Whatever you do, when you meet the needs of your customers consistently and exceed their expectations with more care for their happiness than your bottom line, you become worthy of loyalty and trust. That loyalty and trust strengthens the connection that’s the bedrock of a great brand and a key component of unlocking your creative potential. That’s what it means for an organization to be emotionally generous.”
― Alan Philips

“paying attention without a contingency plan leave us with the status quo.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

“We will be amazed to find how much our survival depends on others and how little control over our brand life is really in our hands. It is strange how many crucial elements we skim over every day and how much our brand depends on other variables and entities to perform effectively in a disruptive marketplace.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

“By recognizing our dependencies, we can track potential challenges and identify unforeseeable opportunities.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks