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“It is doubt that advance knowledge, not certitude”
― Simone Puorto

“In war, demonization of the enemy is a central parameter in the behavior of a combatant. Likewise, in hotel marketing, demonization of OTAs is a central parameter in the behavior of an entrepreneur”
― Simone Puorto

“Over the years, I’ve heard dozens of hotels afraid to lose their “human touch,â€� but it’s worth remembering that, according to a recent Gallup poll, more than 20 million United States employees (humans, of course) have a negative attitude toward work, and are responsible for an annual loss in productivity of $300 billion.”
― Simone Puorto

“Business travelers aside, travelers book a hotel on average two to three times a year, and usually in different locations”
― Simone Puorto

“Even hoteliers willing to innovate are often bound by multiyear contracts with archaic, legacy systems. On the bright side, as new players get bigger and gain market share, on-premise software will be forced to adapt”
― Simone Puorto

“Without standard, shared languages, open APIs and predefined protocols for cross-software integration, no effective automation will ever be possible in hospitality, especially with legacy software, where integrations remain expensive, slow and complex processes”
― Simone Puorto

“To perform at its best, MA needs a very large amount of guests data, and this could be challenging in a historical moment in which privacy (or the illusion of it) has become a real obsession”
― Simone Puorto

“Especially in Europe, the introduction of GDPR has undeniably added an additional level of complexity to effective automation and, equally crucial, is the problem of human error during data entry: If the information entered into the systems is incomplete, inaccurate or inconsistent, in fact, it becomes useless for automation purposes. Or, even worse, dangerous, as hoteliers would end up making assumptions that have no basis.”
― Simone Puorto

“Your best marketing strategy should not necessarily be tactically correct, but that it should make your competitive set feel uncomfortable”
― Simone Puorto

“During 1978 World Chess Championships, Karpov hired a psychologist to hypnotize Korchnoi.

Korchnoi, in return, hired a bunch of Indian sect members to do the same.

My point? Trust no one”
― Simone Puorto

“When I don’t know what to do, I work.
And, if I still haven’t figured it out, I work some more.”
― Simone Puorto

“Quality should not simply be your goal.
It should be your obsession”
― Simone Puorto

“Tangible + Intangible: that’s the secret sauce of good marketing.
A hotel room is never only a hotel room, it’s a statement.”
― Simone Puorto

“Many Hotel General Managers see a chart with a line going up and assume it will continue going up forever.
It won’t.”
― Simone Puorto

“We, as a species, tend to over-generalize.
That’s why our marketing strategies often suck”
― Simone Puorto

“Collect data, put them in context and don’t trust your gut: That’s what marketing is all about”
― Simone Puorto

“Optimism is biased: even if you flip a coin 100 times and it always lands heads up, the chance for heads up at next flip is still 50%.”
― Simone Puorto

“If you can’t let the past go, then no innovation is possible”
― Simone Puorto

“Most web agencies prefer to convince you that something is always wrong with your marketing, even when it’s not. That’s what I call “marketing mongeringâ€�.”
― Simone Puorto

“I see a dangerous rise of “conspiracy mindsetsâ€� in marketing lately: more and more hotels are willing to accept any BS strategy, as long as it goes against the grain”
― Simone Puorto

“When experts with similar ideas are put together in a group, their ideas become even more aligned. That’s where expertise becomes ideology. And that’s when the sh*t hits the fan”
― Simone Puorto

“When it comes to OTAs, most hotels are stuck with their us-versus-them mentality.”
― Simone Puorto

“According to a research by Wharton School, New York Times articles which inspires the most anger in readers get a significant boost in page views. That’s why most consultants are so damn angry all the time.”
― Simone Puorto

“A single entrepreneur is rarely wrong, but a group of them often is”
― Simone Puorto

“The story of ordinary companies is not the story of all companies”
― Simone Puorto

“Most hotels only accept change if it's easy or if they are forced to”
― Simone Puorto

“In this hyper-complicated industry, hotel brands offer a familiar, almost reassuring sense of naïveté”
― Simone Puorto

“In this post-truth world, any marketing BS seems tolerable”
― Simone Puorto

“The things your guests want at 7:00 AM, are not the one they want at noon. We're entering the schizophrenic-customer-service-era”
― Simone Puorto

“We will be amazed to find how much our survival depends on others and how little control over our brand life is really in our hands. It is strange how many crucial elements we skim over every day and how much our brand depends on other variables and entities to perform effectively in a disruptive marketplace.”
― Ahmed AlAnsari, The Brand Dependence Model: Identify & Mitigate Your Danger Blocks