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“At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic