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“I am a firm believer that knowledge is power but only if it leads to comprehension.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“The connectivity of the cloud and the prevalence of tablets and smartphones have eroded the traditional online/offline divide. Within a short time we will most probably stop thinking of it as 'online.' We will simply be connected, all the time, everywhere, and the online world will be notable only by its absence when that connection breaks.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Semantic search is a holistic effort by Google (primarily) to understand who you are and what you do across the web.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“To win at semantic search you need more people than are on your payroll.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In few other marketing activities does the phrase “the more things change, the more they remain the sameâ€� hold as much meaning as it does in search.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“Marketing effectively, in a semantic web, revolves around those three ‘littleâ€� requirements: Trust, Authority, Reputation.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“Everything you see in the world around you is content of some kind. The clothes you wear, the songs you sing, the ads you watch, the food you buy, the tunes you hum and the memes you share. Everything is a signal that sends a message.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“Everything that happens now in the online world is part of a conversation.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“An entity, whether a person or a thing, requires the independent collection of facts about them and a cross-referencing of these facts through their digital footprint.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation â€� the ability of search to understand the “uniquenessâ€� of you.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often across platforms.”
― David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow

“We live in the age of the semantic web. Semantic search is constantly mining relationships and ascribing interaction values to people, organizations and things. Semantic technologies are constantly surfacing information looking for trustworthy sources to use as a benchmark.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions