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“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”
― Walter Isaacson, Steve Jobs

“Lasting companies know how to reinvent themselves. Hewlett-Packard had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company. Apple has been sidelined by Microsoft in the PC business. You've got to reinvent the company to do some other thing, like other consumer products or devices. You've got to be like a butterfly and have a metamorphosis.”
― Walter Isaacson, Steve Jobs