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“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.”
― Steve Jobs

“Details matter, it's worth waiting to get it right.”
― Steve Jobs

“You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
― Steve Jobs

“CORALINE'S STORY
THERE WAS A GIRL HER NAME WAS APPLE. SHE USED TO DANCE A LOT. SHE DANCED AND DANCED UNTIL HER FEET TURND INTO SOSSAJES. THE END.”
― Neil Gaiman, Coraline

“What goes up must come down.”
― Isaac Newton

“People who are too optimistic seem annoying. This is an unfortunate misinterpretation of what an optimist really is.

An optimist is neither naive, nor blind to the facts, nor in denial of grim reality. An optimist believes in the optimal usage of all options available, no matter how limited. As such, an optimist always sees the big picture. How else to keep track of all that’s out there? An optimist is simply a proactive realist.

An idealist focuses only on the best aspects of all things (sometimes in detriment to reality); an optimist strives to find an effective solution. A pessimist sees limited or no choices in dark times; an optimist makes choices.

When bobbing for apples, an idealist endlessly reaches for the best apple, a pessimist settles for the first one within reach, while an optimist drains the barrel, fishes out all the apples and makes pie.

Annoying? Yes. But, oh-so tasty!”
― Vera Nazarian, The Perpetual Calendar of Inspiration

“The seasonal urge is strong in poets. Milton wrote chiefly in winter. Keats looked for spring to wake him up (as it did in the miraculous months of April and May, 1819). Burns chose autumn. Longfellow liked the month of September. Shelley flourished in the hot months. Some poets, like Wordsworth, have gone outdoors to work. Others, like Auden, keep to the curtained room. Schiller needed the smell of rotten apples about him to make a poem. Tennyson and Walter de la Mare had to smoke. Auden drinks lots of tea, Spender coffee; Hart Crane drank alcohol. Pope, Byron, and William Morris were creative late at night. And so it goes.”
― Helen Bevington, When Found, Make a Verse of

“Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.”
― Walter Isaacson, Steve Jobs

“By the way, if you get mad at your Mac laptop and wonder who designed this demonic device, notice the manufacturer's icon on top: an apple with a bite out of it.”
― peter kreeft, Jesus-Shock

“Walter Issacson biographer of Steve Jobs:

I remember sitting in his backyard in his garden, one day, and he started talking about God. He [Jobs] said, �� Sometimes I believe in God, sometimes I don’t. I think it’s 50/50, maybe. But ever since I’ve had cancer, I’ve been thinking about it more, and I find myself believing a bit more, maybe it’s because I want to believe in an afterlife, that when you die, it doesn’t just all disappear. The wisdom you’ve accumulated, somehow it lives on.��

Then he paused for a second and said, “Yea, but sometimes, I think it’s just like an On-Off switch. Click. And you’re gone.�� And then he paused again and said, �� And that’s why I don’t like putting On-Off switches on Apple devices.��

Joy to the WORLD! There IS an after-life!”
― Walter Isaacson, Steve Jobs

“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”
― Walter Isaacson, Steve Jobs

“Just because an apple falls one hundred times out of a hundred does not mean it will fall on the hundred and first.”
― Derek Landy, Death Bringer

“For the Earth itself is a blossom, she says,
on the star tree,
pale with luminous
ocean leaves.”
― Rolf Jacobsen

“Everything is important- that success is in the details.”
― Steve Jobs

“Her eyes were of different colors, the left as brown as autumn, the right as gray as Atlantic wind. Both seemed alive with questions that would never be voiced, as if no words yet existed with which to frame them. She was nineteen years old, or thereabouts; her exact age was unknown. Her face was as fresh as an apple and as delicate as blossom, but a marked depression in the bones beneath her left eye gave her features a disturbing asymmetry. Her mouth never curved into a smile. God, it seemed, had withheld that possibility, as surely as from a blind man the power of sight. He had withheld much else. Amparo was touched—by genius, by madness, by the Devil, or by a conspiracy of all these and more. She took no sacraments and appeared incapable of prayer. She had a horror of clocks and mirrors. By her own account she spoke with Angels and could hear the thoughts of animals and trees. She was passionately kind to all living things. She was a beam of starlight trapped in flesh and awaiting only the moment when it would continue on its journey into forever.�� (p.33)”
― Tim Willocks, The Religion

“What we're doing here will send a giant ripple through the universe.”
― Steve Jobs

“Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,�� Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.”
― Walter Isaacson, Steve Jobs

“Some people are just sad when there aren't talking squirrels.�� —Lily Winter”
― Richard Due, The Moon Coin

“Your life is a movie. You are the main character. You say your scripts and act to your lines. Of course you do your lines in each scene. There is a hidden camera and a director who you can ask for help anytime up above.”
― Happy Positivity

“I've never seen such a bunch of apple-eaters.”
― J.D. Salinger, Nine Stories

“Go on, my dear," urges the snake. "Take one. Hear it? 'Pluck me,' it's saying. That big, shiny red one. 'Pluck me, pluck me now and pluck me hard.' You know you want to."

"But God," quotes Eve, putting out feelers for an agent provacateur, clever girl, "expressly forbids us to eat the fruit from the Tree of Knowledge."

"Ah yessssss, God ... But God gave us life, did He not? And God gave us desire, did He not? And God gave us taste, did He not? And who else but God made the damned apples in the first place? So what else is life for but to tassste the fruit we desire?"

Eve folds her arms schoolgirlishly. "God expressly forbade it. Adam said."

The snake grins through his fangs, admiring Eve's playacting. "God is a nice enough chap in His way. I daresay He means well. But between you and The Tree of Knowledge, He is terribly insecure."

"Insecure? He made the entire bloody universe! He's omnipotent."

"Exactly! Almost neurotic, isn't it? All this worshiping, morning, noon, and night. It's 'Oh Praise Him, Oh Praise Him, Oh Praise the Everlassssting Lord.' I don't call that omnipotent. I call it pathetic. Most independent authorities agree that God has never sufficiently credited the work of virtual particles in the creation of the universssse. He raises you and Adam on this diet of myths while all the really interesting information is locked up in these juicy apples. Seven days? Give me a break.”
― David Mitchell, Ghostwritten

“If you’ve managed to do one good thing,
the ocean doesn’t care.
But when Newton’s apple
fell toward the earth,
the earth, ever so slightly, fell
toward the apple as well.”
― Ellen Bass

“So, your kids must love the iPad?�� I asked Mr. [Steve] Jobs, trying to change the subject. The company’s first tablet was just hitting the shelves. “They haven’t used it,�� he told me. “We limit how much technology our kids use at home.��
(Nytimes article, Sept. 10, 2014)”
― Nick Bilton

“Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuestro trabajo consiste en averiguar qué van a querer antes de que lo sepan. Creo que fue Henry Ford quien dijo una vez: «Si les hubiera preguntado a mis clientes qué querían, me habrían contestado: “¡Un caballo más rápido!”��. La gente no sabe lo que quiere hasta que se lo enseñas. Por eso nunca me he basado en las investigaciones de mercado. Nuestra tarea estriba en leer las páginas que todavía no se han escrito.”
― Walter Isaacson, Steve Jobs

“Bob loses saving throw vs. shiny with a penalty of -5. Bob takes 2d8 damage to the credit card.”
― Charles Stross, The Fuller Memorandum

“Tavin cupped his hands to his mouth. “Here, dragon-dragon-dragon!�� he yelled.
Lily stared in amazement. Well, that was bold, she thought, and stupid.”
― Richard Due, The Moon Coin

“Odd names: Winter, Autumn—they almost sound as if someone just made them up.�� —Dubb”
― Richard Due, The Moon Coin

“I don’t have any skeletons in my closet that can’t be allowed out.”
― Walter Isaacson

“Her lips are like pillows of warm glass. It is strange to find her resistant for even a second, since she has been the kisser and not the kissed. It wasn't like the last time, which felt fumbling and unnatural. That time wasn't off-putting, just like kissing one's sister. This kiss, my kiss, was tingling sweetness, electric apple blossoms.”
― Thomm Quackenbush, We Shadows

“The apple blossoms were just out, dancing like white froth in the April breezes.”
― Nancy McKenzie, Queen of Camelot