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“DON’T BE FOOLED BY ADVERTISING JARGON: The terms “all-natural�� “fresh,�� and “no additives�� carry little weight. Since these terms are loosely regulated by the FDA, they are tossed around like dollar bills in a strip club.”
― Rory Freedman Freedman

“A natural person can achieve right diet because his instinct is in proper working order. He is satisfied with simple food; it is nutritious, tastes good, and is useful daily medicine. Food and the human spirit are united.

Modern people have lost their clear instinct and consequently have become unable to gather and enjoy the seven herbs of spring. They go out seeking a variety of flavors. Their diet becomes disordered, the gaps between likes and dislikes widens, and their instinct becomes more and more bewildered. At this point people begin to apply strong seasonings to their food and to use elaborate cooking techniques, further deepening the confusion. Food and the human spirit have become estranged.”
― Masanobu Fukuoka, The One-Straw Revolution

“If you look inside "health food" stores these days you will find a bewildering assortment of fresh foods, packaged foods, vitamins, and dietary supplements. In the literature many different types of diets are presented as being "natural," nutritious, and the best for health. If someone says it is healthful to boil foods together, there is someone else who says foods boiled together are only good for making people sick. Some emphasize the essential value of salt in the diet, others say that too much salt causes disease. If there is someone who shuns fruit as yin and food for monkeys, there is someone else who says fruit and vegetables are the very best foods for providing longevity and a happy disposition.

At various times and in various circumstances all of these opinions could be said to be correct, and so people come to be confused. Or rather, to a confused person, all of these theories become material for creating greater confusion.”
― Masanobu Fukuoka, The One-Straw Revolution

“If humanity will one day grasp the importance of natural food, this will be the beginning of a new era in the history of human life; it will simply be the PARADISE.”
― Arshavir Ter Hovannessian, Raw Eating: Or a New World Free from Diseases, Vices and Poisons

“The Dandelion Co-op carried locally grown vegetables, and almond milk, and nuts and spices in bulk. Sunshine's parents had hooked me on natural food. Cassie and Sam had a plump little garden back behind the cabin, in the only spot that got much sun. They made coconut milk ice cream, and cauliflower fried in olive oil, and pesto pizzas, and on and on.”
― April Genevieve Tucholke, Between the Devil and the Deep Blue Sea

“Shopping at the Dandelion Co-op made me feel European. Very Audrey Hepburn as Sabrina in Paris (that movie played a few weeks ago in the park). River picked out goat cheese to spread on crispy-crusted French bread for the picnic, and olives, and a jar of roasted red peppers, and a bar of seventy percent dark chocolate, and a bottle of sparkling water. He bought some things for himself too: organic whole-fat milk, another crunchy baguette, glossy espresso beans (which were roasted by Gianni's family and sold all over town), bananas, Parmigiano-Reggiano, fat brown eggs, extra-virgin olive oil, and some bulk spices.
I watched River as he shopped. Closely. I watched him breathe in deep the gorgeous roasted smell of the espresso beans before he ground them. I watched him open the egg carton and stroke the brown shells before closing it again. I watched him slip his slim fingers into the barrel of bright purple-and-white cranberry beans, unable to resist the urge, just like me. I always had to put my hands in the pretty, speckled beans. Always.”
― April Genevieve Tucholke, Between the Devil and the Deep Blue Sea

“Sevananda is a vegetarian natural food market which, since 1974, has served the community of Little Five Points in Atlanta, Georgia.”
― Sevananda Natural Foods Market