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“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
― Phillip Kotler

“#7 DATTI DA FARE

Se pensi di saper fare meglio di chiunque altro, pubblica il tuo ipertesto. Avrai fatto la tua parte per conservare e affermare ciò che giudichi importante.

7 passi per diventare un vero scrittore digitale”
― Storia Continua, Oltre l'eBook

“#3 SCEGLI

Blogger, Tumblr, Facebook, Twitter... non sono tutti uguali. Identifica la piattaforma più adatta per raccontare la tua storia e i tuoi personaggi.


7 passi per diventare un vero scrittore digitale”
― Storia Continua, Oltre l'eBook

“#6 DIFFONDI

Valuta l'utilizzo di licenze Creative Commons. I prodotti della creatività aumentano di valore quante più sono le persone che ne possono beneficiare.

7 passi per diventare un vero scrittore digitale”
― Storia Continua, Oltre l'eBook

“#1 VAI OLTRE L'eBOOK

Internet è sicuramente il mezzo più immediato per avere una riprova delle proprie capacità e delle proprie idee.

7 passi per diventare uno scrittore digitale”
― Storia Continua, Oltre l'eBook

“#2 CONFRONTATI

Dialoga con i lettori, accetta le critiche e correggi gli errori, lascia che ti guidino nello sviluppo della storia; coinvolgerli sarà il tuo addestramento quotidiano.

7 passi per diventare un vero scrittore digitale”
― Storia Continua, Oltre l'eBook

“#4 WHAT IF?

Quanto infinite appaiono le possibilità partendo da un'unica domanda. Non smettere di chiederti "cosa accadrebbe se...?" per dare nuovo impulso al processo creativo.

7 passi per diventare un vero scrittore digitale”
― Storia Continua, Oltre l'eBook

“#5 DECIDI DOVE INVESTIRE

Occorre usare il proprio budget in modo accorto, cercando di ottenere il miglior risultato col minor numero di pagine possibile.

7 passi per diventare un vero scrittore digitale”
― Storia Continua, Oltre l'eBook

“Elane scan the room and takeing in the white antiseptec decor of Buzzfeed office in Soho. Her eyes land on a wall decoratien, a glareing yellow butten about the size of a parasol. It read simply: LOL. It seem to mock her. Honestly? Elane just dosent fit in here. No one here is under 30 and to Elane it is almost like nobody speaking Englesh. Everything is "HTML 5" this and "Keven Ware sports injery" that and "Game Of Throans recap" this and "Downten Abby parady tumblr" that. She have no idea what any of that mean. She open her face book and feal deep pit of emptynes as she click thru the profiles of her 17 face book frends.”
― Seinfeld 2000, The Apple Store

“[...] non penso che esista in Internet un mezzo di comunicazione o un ambiente che sia migliore in assoluto. Tutto può essere utile, anche i blog naturalmente, e la scelta di una soluzione o di un'altra dipende solo da che cosa si vuole fare e dalle proprie preferenze; sconsiglio comunque di innamorarsi e di fissarsi su un solo strumento perché ritengo che sia molto interessante provare in continuazione cose nuove e tenere sempre molte porte aperte.”
― Fabio Metitieri, Il grande inganno del Web 2.0

“Pull approaches differ significantly from push approaches in terms of how they organize and manage resources. Push approaches are typified by "programs" - tightly scripted specifications of activities designed to be invoked by known parties in pre-determined contexts. Of course, we don't mean that all push approaches are software programs - we are using this as a broader metaphor to describe one way of organizing activities and resources. Think of thick process manuals in most enterprises or standardized curricula in most primary and secondary educational institutions, not to mention the programming of network television, and you will see that institutions heavily rely on programs of many types to deliver resources in pre-determined contexts.

Pull approaches, in contrast, tend to be implemented on "platforms" designed to flexibly accommodate diverse providers and consumers of resources. These platforms are much more open-ended and designed to evolve based on the learning and changing needs of the participants. Once again, we do not mean to use platforms in the literal sense of a tangible foundation, but in a broader, metaphorical sense to describe frameworks for orchestrating a set of resources that can be configured quickly and easily to serve a broad range of needs. Think of Expedia's travel service or the emergency ward of a hospital and you will see the contrast with the hard-wired push programs.”
― John Hagel III

“The internet is nothing but a jumble of nonsense, an atrocious mixed metaphor. It’s not meant to be understood. First and foremost, it’s a web that you surf. What the hell does that even mean? It not only defies sense but the very laws of physics! And now, apparently, it also contains a cloud. And this is something that’s supposed to be secure? That which looks solid but in fact is not, something literally as thin as air? Perfect!”
― A.D. Aliwat, In Limbo

“Facebook started out as a social network, but now it’s so much more. A marketplace. A news and media platform. Control communication and you control the people communicating.”
― A.D. Aliwat, In Limbo

“The history of irregular media operations is complex and fractured; generalizations are difficult. Yet it is possible to isolate three large and overlapping historical phases: First, throughout the nineteenth century, irregular forces saw the state's telecommunications facilities as a target that could be physically attacked to weaken the armies and the authority of states and empires. Second, for most of the twentieth century after the world wars, irregulars slowly but successfully began using the mass media as a weapon. Telecommunications, and more specifically the press, were used to attack the moral support and cohesion of opposing political entities. Then, in the early part of the twenty-first century, a third phases began: irregular movements started using commoditized information technologies as an extended operating platform.
The form and trajectory of the overarching information revolution, from the Industrial Revolution until today, historically benefited the nation-state and increased the power of regular armies. But this trend was reversed in the year 2000 when the New Economy's Dot-com bubble burst, an event that changed the face of the Web. What came thereafter, a second generation Internet, or "Web 2.0," does not favor the state, large firms, and big armies any more; instead the new Web, in an abstract but highly relevant way, resembles - and inadvertently mimics - the principles of subversion and irregular war. The unintended consequence for armed conflicts is that non-state insurgents benefit far more from the new media than do governments and counterinsurgents, a trend that is set to continue in the future.”
― Marc Hecker, War 2.0: Irregular Warfare in the Information Age

“Anything shot for TV or magazines or a web article is fine for the general public, the people who weren’t there, but what I capture with my phone, that’s mine. When I look at it again later, I am looking at something that exists as a reflection of me and my experiences. When I share it with others, I am sharing me. We are not sharing the event.”
― A.D. Aliwat, In Limbo

“It’s amazing how self-worth is actually quantitative now.”
― A.D. Aliwat, In Limbo

“Message board culture is largely stupid.”
― A.D. Aliwat, In Limbo

“You can order up a date for New Year’s using GPS. Damn. There really is an app for everything now.”
― A.D. Aliwat, In Limbo

“The most effective ads are online, of course. The most effective everything is online.”
― A.D. Aliwat, In Limbo