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“Pricing is branding.”
― Richie Norton

“It’s really simple. Sell high-value stuff to people who value high-value stuff.”
― Richie Norton

“Don’t sell based on inventory. Inventory based on who you want to sell.”
― Richie Norton

“My job is to help my clients ask better questions.

My mentor taught me, 'Ask a better question, get a better answer.”
― Richie Norton

“To 'wow' a client is to win a client.”
― Richie Norton