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“Don't sell yourself short. No one will value you. Set a fair price for you, your book, your services, whatever it is that you have to offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.”
― John Kremer, 1001 Ways to Market Your Books: For Authors and Publishers, 6th Edition

“Do not compromise on the quality and your customers will not negotiate on the price.”
― Amit Kalantri

“When I discussed the nature of value, I observed that value is nothing inherent in goods and that it is not a property of goods. But neither is value an independent thing. There is no reason why a good may not have value to one economizing individual but no value to another individual under different circumstances. The measure of value is entirely subjective in nature, and for this reason a good can have great value to one economizing individual, little value to another, and no value at all to a third, depending upon the differences in their requirements and available amounts. What one person disdains or values lightly is appreciated by another, and what one person abandons is often picked up by another.”
― Carl Menger, Principles of Economics

“There is a very real danger present when we suppress our feelings to act on inspiration in exchange for the “safetyâ€� of the status quo. We risk sacrificing the opportunity to live a more fulfilling and purpose driven life. We risk sacrificing the opportunity to make a difference in the lives of others. We risk sacrificing the beautiful blessing of finding a greater sense of meaning in our own lives.
In short, we run the very real risk living a life of regret.”
― Richie Norton

“Pricing is branding.”
― Richie Norton

“Dear entrepreneurs: Pricing is branding. Branding is a mindset. Your mindset, not the market, determines how much money you make or don’t make. Think about that.”
― Richie Norton

“Only children, fools, and cowards would allow a company to treat them as if prices were set by customers.”
― Mokokoma Mokhonoana

“the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Don't fall into the irresponsible trap of setting low prices.

It will kill your business cold.

Low prices attract cheap customers with luxurious demands.”
― Mac Duke The Strategist

“Don't price to please, price to match your performance, experience and worth.”
― Ned Bryan Abakah

“No longer were the prices of ordinary mortgage bonds allowed to roam inefficiently, for they were now linked to the CMO market, in much the same way that flour is linked to the market for bread. Fair value for CMOs (the finished product) implied a fair value for conventional mortgage bonds (the raw materials).”
― Michael Lewis, Liar's Poker

“I'm selling Jarod's life today. I mean virginity. He has no life. Email [email protected] for more information and please try to catch our special delivery at double-price deals, which will be posted somewhere on the internet at random, every other Tuesday, for half a night (on the previous day), unless it’s a Saturday, in which case you’ll have to wait and hope until the destined day comes and takes you away to heaven, which unfortunately, does not exist, except in the imagination of carefully selected individuals.”
― Will Advise

“In each case, the relative cost of postponing the purchase for buyer and seller determines the intensity of competition between the [past and future] selves of the seller. If the buyer has a lower cost of postponing the purchase (delay, making do with an interior model) than the seller (inventory, staff salaries) the buyer has the bargaining power.”
― Rakesh V. Vohra, Principles of Pricing: An Analytical Approach

“The reality is that only one or two aspects of your offering have real value to your customers. The rest are merely nice to have. If you doubt that, the next time a customer asks for something special, attach a price to it. If they pay, they truly value what they've requested. If they refuse to pay, the request was merely an attempt to see how good a deal they could get. Buyers will not be denied what they truly desire; they will find the money if it's important enough to them.”
― Dale Furtwengler, Pricing for Profit: How to Command Higher Prices for Your Products and Services

“The market is like Goldilocks. It decides if your price is too hot, too cold, or just right.”
― Peter F Porcelli Jr, The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor

“Find the right price for an irresistible offer, which, by the way, isn’t necessarily the lower price.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Identify where the mass of target buyers is and what prices these buyers are prepared to pay for the products and services they currently use.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“If you don't understand the price of a product, it is definitely not for you.”
― Mofoluke Ayoola

“You are afraid to charge what you're worth because you're thinking about the people you know.

Your pricing strategy is unconsciously built around your close communities.

Your close community is good for cheerleading but not good for business.”
― Mac Duke The Strategist

“Pricing is a double edge sword, it shows profits in theory but loss in reality.”
― Sandeep Sahajpal, The Twelfth Preamble: To all the authors to be!

“Entrepreneurs: Your available time is lost and won in pricing and how you get paid (delivery of value). How you deliver value (we already know you will) determines your availability to your family, to yourself, to purpose, and to lifestyle.”
― Richie Norton

“...it is when I'm buying books that I encounter the greediest people: the person selling his collection who will push to extract every last penny that they're worth from the bookseller they're selling them to, will inevitably be the same customer who will drive the price down to the very margin when he's buying books. And while this is arguably good business sense, it has rather an unsavory whiff about it. There's no sense of fairness. Conversely, the customer who brings in books to sell and is happy with whatever you offer him will be the one who doesn't attempt to push the price down when he's buying books from you.”
― Shaun Bythell, Confessions of a Bookseller

“Start high and work down from there.”
― Steven Magee

“In the end, authoritative pricing with a stewarding approach considers every business not as a template but strictly as an individual business.”
― Loren Weisman