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“Max's laugh was like a dragnet; it picked up every living laugh within the vicinity and shined a light on it, intensified it, pitched it higher. It was a dare--he dared you not to laugh with him. He dared you to despair. He dared you to insist that there was no dawn, that all there was was darkness, that there was no silver lining, that the heart didn't grow fonder by absence. He dared you to believe you were going to die--when you at that moment knew, just as he did, that you were immortal, you were among the gods.”
― Eve Babitz, Sex and Rage

“Find a person who is as successful as you'd like to be, ask them what to do, do it and work hard.”
― Andrew Tate, Andrew Tate: Lesson 1 - Procrastination: STOP BEING LAZY

“Focus on making yourself feel excited, powerful. Imagine yourself destroying goals with ease.â€� “You have to believe that you can achieve anything.â€� “You can become rich, you can become strong, you can take care of your loved ones and enjoy the fact that it will be very difficult.”
― Andrew Tate, Andrew Tate: Lesson 1 - Procrastination: STOP BEING LAZY

“At the end of the day, it all comes down to how bad you freakin' want it. That's it.”
― JetSet Josh King Madrid, JetSet Life Hacks: 33 Life Hacks Millionaires, Athletes, Celebrities, & Geniuses Have In Common

“How you do anything is how you do everything.”
― JetSet (Josh King Madrid)

“Not every customer is interested in your product. However, they are interested in themselves. Over-explaining the product may lead to information overload and losing the sale entirely. It’s best to focus on painting a mental picture of what the customer’s life may look like when they buy your product. Once they’ve mentally bought in, then provide all relevant information needed to succeed in using your product.”
― JetSet (Josh King Madrid)

“The Jet Set Way”
― JetSet (Josh King Madrid), JetSet Life Hacks: 33 Life Hacks Millionaires, Athletes, Celebrities, & Geniuses Have In Common

“I work harder than every single person I know, and the only person that is on the same level as me is my brother. If you look at the top social media stars, it's me and him. I think that's our advantage. We're not the prettiest; we're not even the funniest, we're not the wittiest, whatever it is.”
― Jake Paul, HOW I BECAME RICH AND FAMOUS

“Life is all in the setup.”
― Dan Bilzerian, The Setup by Dan Bilzerian

“Your frame is a mental structure that determines how you see the universe. The viewpoint and fundamental meaning of a conversation are its frames.”
― Josh King Madrid

“Mindfulness is essential to frame control. It's crucial to just pay attention to your surroundings, thoughts, feelings, and responses to the situation or encounter in which you find yourself.”
― Josh King Madrid

“The way truth or a topic is presented affects how we respond to it. Consider two milk containers as an illustration. One reads "20%
cholesterol," while another says "80% cholesterol free." We will choose the second alternative as a result of the framing effect...”
― Josh King Madrid

“When practicing frame control, one's body language, which subtly reflects one's psychological response throughout a
discussion, can have a significant influence on oneself.”
― Josh King Madrid

“People with strong frames typically achieve their goals most of the time.”
― Josh King Madrid

“Frame control creates power and power attracts.

BY JOSH (JETSET) KING MADRID

WHAT DO KANYE WEST AND ELON MUSK HAVE IN COMMON? When you put the two together, there may be few similarities, but I believe one trait they share is the ability to control their frame, also known as frame control.

Frame control is a little-known underlying phenomenon that may be one of the reasons they are so influential and successful despite the controversy. Nonetheless, they maintain their status as some of our culture's most powerful figures.

The power of how we frame our personal realities is referred to as frame control. A frame is a tool that you can use to package your power, authority, strength, information, and status. Standing firm in your beliefs can persuade and influence.

I first discovered frame control in 2016 after coming across the book Pitch Anything by Oren Klaff. I was hooked instantly. I was a freshman in college at UC Irvine at the time and was earning a few thousand dollars a month in my online business. In just a few short months after applying the concept of frame control in my life and business, everything changed � I started dating the girl of my dreams, cleared my first $27,000 in one month and dropped out of college to go all in on my business.

Since then, I've read every book, watched every video, and studied every expert-written blog I can find on the subject. This eventually led me to obtain NLP and neuro-marketing certifications, both of which explain the underlying psychology of how our brains frame social interactions and provide techniques for controlling these frames in oneself and others in order to become more likable, influential, and lead a better life overall.

Frame control is about establishing your own authority, but it isn't just some self-help nonsense. It is about true and verified beliefs. The glass half-empty or half-full frame is a popular analogy. If you believe the glass is half-empty, that is exactly what it will be.

But someone with a half-full frame can come in and convince you to change your belief, simply by backing it up with the logic of “an empty glass of water would always be empty, but having water in an empty glass makes it half-full.�

Positioning your view as the one that counts does take some practice because you first have to believe in yourself. You won’t be able to convince anyone of your authority if you are not authentic or if you don’t actually believe in what you’re trying to sell.

Whether they realize it or not, public figures are likely to engage in frame control.
When you're in the spotlight, you have to stay focused on the type of person you want the rest of the world to see you as. Tom Cruise, for example, is an example of frame control because of his ability to maintain dominance in media situations.

In a well-known BBC interview, Tom Cruise assertively puts the interviewer in his place when he steps out of line and begins probing into his personal life. Cruise doesn't do it disrespectfully, which is how he maintains his own dominance, but he does it in such a way that the interviewer is held accountable.

How Frame Control Positions the User as Influential or Powerful
Turning toward someone who is dominant or who seems to know what they are doing is a natural occurrence. Generally speaking, we are hard-wired to trust people who believe in themselves and when they are put on a world stage, the effects of it can be almost bewildering.

We often view comedians as mere entertainers, but in fact, many of them are experts in frame control. They challenge your views by making you laugh. Whether you want to accept their frame or not, the moment you laugh, your own frame has been shaken and theirs have taken over.”
― JetSet (Josh King Madrid), The Art of Frame Control: The Art of Frame Control: How To Effortlessly Get People To Readily Agree With You & See The World Your Way

“What color is ur Bugatti”
― Andrew Tate, Body Language

“My humbleness ranks among the greatest in the world.”
― JetSet (Josh King Madrid), The Art of Frame Control: The Art of Frame Control: How To Effortlessly Get People To Readily Agree With You & See The World Your Way