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“GOODBYE, THE TRADITIONAL MARKETING! HELLO, NEUROMARKETING!”
― Hedda Martina Sola M. Econ

“The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.”
― Abhijit Naskar

“To predict the impact of an advertisement or a product, based on neurological predispositions and real-time brain activities, is the purpose of the field of "Consumer Neuroscience" or in simple terms "Neuromarketing".”
― Abhijit Naskar

“It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.”
― Abhijit Naskar

“When unmoderated materialism is the world's norm, consumer is the product, product does the consuming.”
― Abhijit Naskar, Giants in Jeans: 100 Sonnets of United Earth

“It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave.”
― Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament

“When referring to human connection, the term
"frame" describes the significance you assign to a given interaction and how you characterize what is happening.”
― Josh King Madrid

“The Ecology Frame focuses on achieving your goals in a way that benefits everybody. It involves acting morally and setting up scenarios where everybody wins.”
― Josh King Madrid

“When practicing frame control, one's body language, which subtly reflects one's psychological response throughout a
discussion, can have a significant influence on oneself.”
― Josh King Madrid

“Probably one of the often overlooked framing components
is body language. The way a question is framed might depend on a variety of factors, including posture, mood, facial gestures, and grin.”
― Josh King Madrid

“80 percent of the things we buy, are not because we need them, but because our subconscious mind is trying to fill an unfillable hole in our life.”
― Abhijit Naskar, Vande Vasudhaivam: 100 Sonnets for Our Planetary Pueblo