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“Intuitive design is how we give the user new superpowers.”
― Jared Spool, Web Site Usability: A Designer's Guide

“Design is the beauty of turning constraints into advantages.”
― Aza Raskin

“Intuitive design happens when current knowledge is the same as the target knowledge.”
― Jared Spool, Web Site Usability: A Designer's Guide

“A bad UI is like an elephant in a room of blind people.”
― Vineet Raj Kapoor

“As designers, we have a responsibility to remove inherent complexity from our interfaces, or else we ship that complexity to our users. This can result in confusion, frustration and a bad user experience. Where possible, designers and developers should handle complexity, while taking care not to over-simplify to the point of abstraction.”
― Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services

“minimise choices when response time is critical to decrease decision time”
― Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services