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“Intuitive design is how we give the user new superpowers.”
― Jared Spool, Web Site Usability: A Designer's Guide

“Design is the beauty of turning constraints into advantages.”
― Aza Raskin

“Hidden in the physical work space, in the user's words, and in the tools they use are the beautiful gems of knowledge that can create revolutionary, breakthrough products or simply fix existing, broken products. People do strange things - unexpected things - and being there to witness and record these minute and quick moments of humanity is simply invaluable”
― Jon Kolko, Thoughts on Interaction Design

“Intuitive design happens when current knowledge is the same as the target knowledge.”
― Jared Spool, Web Site Usability: A Designer's Guide

“As designers, we have a responsibility to remove inherent complexity from our interfaces, or else we ship that complexity to our users. This can result in confusion, frustration and a bad user experience. Where possible, designers and developers should handle complexity, while taking care not to over-simplify to the point of abstraction.”
― Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services

“minimise choices when response time is critical to decrease decision time”
― Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services